"We find so much joy in having others discover and enjoy the pleasures of riding a bike.  Nothing makes us happier!" 

This blurb from the Roseville Cyclery website perfectly conveys its mission. Co-owners Yi and Oliver Bell and Tim Guter are the heart of this soon-to-be four-year-old business, a full-service shop located in historic downtown Roseville. With a crackerjack staff mostly comprised of area natives, Roseville Cyclery has its roots firmly planted in the community.